Blog Post Checklist: 13 things you must do after hitting publish.

Blog Post Checklist: 13 things you must do after hitting publish.

Recently I found something called the ‘blog post checklist’ on a few different websites. While each website contains a different variant of this ‘checklist’, it is essentially a list of approximately 13 things you should do right before and directly after publishing a blog post.

While reading these checklists, I realized just how important it was to do each and everyone of the items on the list. There are things that you should do before AND AFTER writing your blog post that will help determine whether you can create a successful blog. So without further ado, I present my version (taking several ideas from each version of the list on the web) of the blog post checklist:

Before publishing:

1. Did I create the title carefully?

2. Did I read my post and check for spelling and grammar errors?

3. Did I read my post and check for formatting errors?

4. Did I read my post and check to see if I missed anything?

5. Did I research and use related keywords?

6. Did I make sure there were no broken links?

7. Did I credit any sources I might have used?

Directly after publishing:

8. Did I share my blog post on Twitter?

9. Did I share my post on Facebook?

10. Did I share my post on any other social media sites I have?

Later after publishing:

11. Have I responded to comments made on my post?

12. Have I thanked everyone who retweeted my tweet about my post?

13. Have I checked the stats on my page?

So why are all of these important? Let’s look at each one.

Before Publishing

1. Did I create the title carefully?

The title is important. Very important. It is used to grab the attention of your readers. Also you should put your best keywords here, because this is one of the places search engines love to look. The right keywords here will help you. If you don’t know what keywords are, then read step number 5. You can find a great course on how to write titles here.

2. Did I read my post and check for spelling and grammar errors?

This might seem like common sense, which it is, but most people forget this step. When writing anything, you should always check spelling and grammar.

3. Did I read my post and check for formatting errors?

WordPress allows you to preview what your post will look like once published. Make sure your html, pictures, videos, line breaks, etc… is all formatted properly. I find it indubitably annoying when a small portion of my html is written incorrectly, and my post is unreadable.

4. Did I read my post and check to see if I missed anything?

You are writing on a topic, did you miss something important? Did you explain how to use software without explaining how to install it? Did you explain how to perform a task on a program without explaining what program you used? Did you miss anything?

5. Did I research and use related keywords?

This is part of what is known as search engine optimization. Adding certain keywords will make you rank higher on search engines like Google. For example, if you are writing a post on web design, you will want to use the words most people search for on Google when they want to learn about web design. Use the right words, and you will rank higher on Google. (Learn more about using keywords here)

6. Did I make sure there were no broken links?

I do this more than once when making a post or a tweet. Did you mistype the URL? The presence, or absence, of a single period is all it takes to make a link useless. Sometimes links change. A link that once worked might be taken down. I always click on each and every one of my links before publishing.

7. Did I credit any sources I might have used?

First, people will be more likely to agree with what you say if you cite experts you used, second, it looks cool to cite experts you used, and third, it will be fair to the original author.

Directly after publishing

8. Did I share my blog post on Twitter?

How long does it take to tweet? 30 seconds? One minute? How many followers do you have? If you only have a few followers, then making more tweets will increase this number. If you have a lot of followers, then your post will be shared with everyone. Make sure to shorten the length of your blog post URL with a program like Bitly (Learn how to use Bitly here). And remember: what you write in your tweet is important, just like your title. It must grab your followers’ attention.

9. Did I share my post on Facebook?

The reasons for this are similar to the reasons for tweeting. It just so happens that Facebook is one of the websites people visit most. Make sure to grab your reader’s attention just as you would with your title or with a tweet.

10. Did I share my post on any other social media sites I have?

In the same vein as Twitter and Facebook, if you have any other social networks, use them.

Later after publishing

11. Have I responded to comments made on my post?

This encourages more commenting and discussion as well as building trust and credibility with your readers.

12. Have I thanked everyone who retweeted my tweet about my post?

Like responding to a comment, this encourages more retweets for later posts you write.

13. Have I checked the stats on my page?

This won’t help until a short time after you post. Eventually, you should check your stats on a program like Google analytics or SlimStat to see whether you are getting hits or not. If you are getting an abnormally large amount of views, try to figure out why so you can reproduce this effect in future posts. If you are getting a low amount of views, then you should try to find out why and fix the problem.

Conclusion

Not doing even one of the items on this checklist can and most likely will hurt your post. While you may find a few items you have done, chances are at least one of these will have skipped your mind.

There are many posts about the checklist, but the two that I found and used first were: http://www.smartpassiveincome.com/blog-post-checklist-after-publish/ and http://www.dailyblogtips.com/the-blog-post-checklist/ Hey look! Step 7! I credited the websites where I got the information!

Questions: Do you have a blog post checklist? Would you add or remove any items from this list?

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